The birth of a new brand, MOMO Coffee Shop, began with hand-drawn acrylic experiments that explored organic forms, movement, and texture. These expressive visuals were later translated into a digital logo, preserving the handmade character while refining it for a contemporary brand identity.
From scratch, a complete visual system was developed for this fresh coffee spot in the Netherlands, including typography, color palette, and supporting graphic elements. The result is a bold and energetic brand look that reflects MOMO’s creative spirit, inviting atmosphere, and modern approach to coffee culture.
