Relato Studio

In this project, the essence of New York minimalism was combined with a bold and energetic character in line with the brief. While the primary logotype was kept elegant and luxurious, strong secondary typefaces were introduced to create a sophisticated yet powerful balance.

The brand was designed to avoid leaning too masculine or too feminine. To achieve this, the color palette was completely redefined, bringing together the vibrant and feminine energy of red with the refined, masculine tones of black and white.